Activation
Awareness
Storytelling
Influencers
LATAM Airlines: How influencers helped promote the marriage between two major Latin American brands
In the year that the Latam brand was finally launched to the public, SmartPR developed a program involving digital influencers from seven countries – Chile, Brazil, Paraguay, Argentina, Chile, Peru, Colombia and Ecuador.
Using the SmartPR Influencers framework, we invited 15 influencers to activate the new brand story as a symbol of the legacy of TAM and LAN, their countries and cultures.
We created seven brand experience activations for aviation enthusiasts and experts, travel experts, fashion and beauty bloggers, profiles specializing in photography and digital, among other social media personalities
We garnered + 6 thousand organic posts from these influencers, with an ROI above paid advertising initiatives about the launch of the new brand.
Watch the video.
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