Activation
Awareness
Storytelling
AIR WICK / Bom Ar - A freshness of the woods in the stone jungle
To promote the launch of the Frescor da Mata Electric Diffuser, by Bom Ar, SmartPR created an action in which it brought the forest to the city, in celebration of Nature Day.
Green capsules invaded Av. Paulista and gave visitors a relaxing experience in the heart of the metropolis. The action featured transparent cubes, setting with plants, sounds of the forest in headphones, inflatable mattresses to relax in the space and the fragrance Frescor da Mata perfuming the environment. In just one day, a beautiful sunny Sunday, more than 1,600 people went through the activation.
A dozen articles in the mainstream press still ensured the reach of 4M.
To complete the buzz, the digital influencer Marieli Mallmann was part of the promotion squad and showed her more than 170,000 followers all the details of the project.
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