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Hyperloop tt - A message delivered ten minutes before an important meeting

The Hyperloop TT, Elon Musk's revolutionary transportation idea, brought an irresistible challenge to an agency like SmartPR. Company representatives would come to Brazil for talks with the Ministry of Transport, and it was imperative that positive messages about the project and its benefits reach the esplanade, in record time: 24 hours.

The Smart team's work involved data collection, production of publicity materials and, most important of all: relationship with the press in the federal capital. In an exclusive interview featured in Correio Braziliense, Brasília's number one newspaper, the company's executive was able to present facts and precious information about Hyperloop's operation.

And what seemed impossible happened: the then Minister of Transport commented, in the meeting with the executive, that he had read the Correio article exactly 10 minutes before the meeting.

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