Activation

Awareness

Storytelling

WISE - A THOUGHT LEADERSHIP STRATEGY DURING THE PANDEMIC

While the pandemic loomed, Wise charged us with the challenge of unveiling a financial Trends Report as part of the company's thought leadership strategy.

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Since a face-to-face press event was not an option, our team decided to create personalized experiences for each journalist, from the South to the Northeast of Brazil.

It was a simple idea, but due to Covid restrictions, execution was complex. A few minutes before a virtual press conference, each journalist received a beautiful breakfast basket in their own homes.

It was a small gesture that touched everyone's hearts at a difficult moment. The results? Outstanding.

The Wise story generated several media hits, reaching more than 1.5 million readers

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