PR

What goes through your mind when you read a positive article about a company?

It’s this “wow” factor that we achieve for our customers, day after day. With solid strategy and relationships built over years with major media outlets and verticals, we help your brand be top of mind for the journalists who are most relevant to your business.

Media Relations is a long-term strategy. We speak daily with journalists about the brands we represent and propose creative ways to insert messages that help grow awareness, organic traffic, reputation, and growth.

Want to know more about how we do Media Relations?

Media Training

Spokespeople are not born ready, but with the right technique, everyone can learn to deliver effective interviews that convey the company's key messages. Our Media Training is based on state-of-the-art learning techniques in a hybrid format, which combines learning on an online platform with face-to-face moments.

Even trained spokespeople must be retrained once a year because everything changes: the market context, the company's messages and the media itself.

Want to know more about our Media Training methodology?

Branded Content

Branded Content, in the form of paid articles, is a strategy used to communicate something in which narrative control is required. It's a good way to ensure that your message reaches your customer the way you want.

Our recommendation is to use branded content in moderation. Having your brand mentioned in non-paid articles remains the best way to build reputation in the long term. Here at SmartPR, we understand the moment and the brand's needs to make use of it when necessary.

Looking for branded content?

Thought Leadership

Have you noticed that some companies have become a reference in highly relevant topics? This rarely happens by chance. What's behind this type of reputation is a careful Thought Leadership strategy. Does your company have educational, original and useful information for your industry, but does not yet have the brand authority to be a reference?

We curate, strategize, and place Thought Leadership content. And we prepare spokespeople who become “Thought Leaders” and references on strategic themes for your company. 

Crisis Management

Is your company prepared to face a communication crisis? What will you do if you suffer a fake news attack? Our crisis preparedness methodology will give you the sense of safety you need. In case a crisis happens, we deploy our Digital War Room with the mix of the most up-to-date digital tools on the market, as well as contingency plans based on the previously mapped risk matrix.

You will know what is being said on WhatsApp, TikTok, Twitter, LinkedIn, Instagram, Facebook, Threads, TVs, newspapers, and portals. And you will be able to respond quickly, in real time.

Want to get your house in order? 

PR Stunts

We have crazy ideas (we were going to say unconventional, but they really are crazy) to demonstrate your product, capture media attention and go viral. They are known as PR Stunts, brand activations that can generate spontaneous media. We create, produce, implement and promote PR Stunts through Media Relations and Digital Marketing.

But the best ideas are created together, by you and us.

How about getting together to think about this? We are ready!

Digital Marketing

The old love affair between PR and Digital Marketing is more alive than ever. After all, here at SmartPR we have always been producing and distributing content  in multiple formats.

We develop websites and blogs and apply SEO. We manage Social Media, Ads, Influencers and create Email Marketing strategies. We create all the digital  assets you need to attract, engage and delight your prospects and customers.

Social Media Management

Every like or comment can bring a lead closer to conversion. But for this to happen, your brand needs a super social media management strategy, which includes editorial planning, community management and creation of assets such as photos, videos, infographics, animations and podcasts.

LinkedIn, YouTube, X, Facebook, Instagram, TikTok - what is the ideal mix? The answer? Wherever  your audience is: your prospects, customers, business partners, investors and journalists.

Do you want to know how successful your brand can be on social media?

Websites and SEO

Having an amazing website is not enough. Your website needs to be found when someone Googles it. But that’s not all. The more visitors to the website, the better the chances of converting leads and sales. At SmartPR, we develop websites with your company's growth in mind, with clear copy, beautiful design and search optimization methodologies, SEO techniques.

We research the most searched and relevant keywords for your segment, and we optimize your website's programming so that people access content faster to appear on Google. We don't stop there. We connect SEO strategies to PR strategies, which also generate organic traffic for your website.

Do you want an "X-ray" of your website to diagnosis what needs improvement?

Want to know if your website is performing well?

Blogs and SEO

Blogs are organic traffic accelerators for websites. Studies conducted by Hubspot reveal that companies with blogs have 55% more visitors. They are the ideal format for your company to explain complex concepts, share expertise, knowledge and useful information with prospects and customers. At SmartPR, we consider each blog a content asset, which deserves its own Digital Marketing strategy.

We promote blog posts on social media, via emails, ebooks, ads and in outbound activities. In addition to generating traffic, blogs help convert leads and establish brand authority, for ever!

 If your company doesn't have a blog yet, you need to talk to us! We’re ready, whenever you are!

Ads

Call it what you want: ad campaigns, online media, paid content, online advertising, traffic management, #publi, boosting or sponsorship of publications. In the end, all this means that you can promote your brand's encounter with people - paying for it.

Our team of Ad management experts uses the potential of online advertising tools and understands the behavior, interests, location and demographic profile of the people to whom your brand wants to appear. We manage and control investments so that the result is achieved with the best use of funds.

Your brand can use Ads for different purposes, such as brand exposure, promoting knowledge, collecting data, relating to customers and generating leads or encouraging purchases. 

Ready to invest in ads?

Influencers

Listening to someone who’s an online expert on brands and services is one of the best ways of marketing. Here at Smart we take this very seriously, and that's why we create and maintain relationships with influencers of all sizes and niches, to ensure that, organically or paid, your brand gains visibility.

Influencers, whether B2C or B2B, can go beyond brand awareness, helping to increase website traffic, generate qualified leads and increase sales.

Performance Management

How do you prove the value of the PR for the business? What is and what is not worth measuring? How to align PR metrics with Digital Marketing metrics? How to present results to those who approve your budget?

Answers to these questions serve as a guide for our metrics conversations. Want to talk about it?