a deeply committed leadership

With a staff of +40 people, we are a boutique agency by design. This means that our leadership team is involved in literally all accounts, from strategy to execution.

 
 
  KARINA BARCELLOS   Managing Partner   Over the past few years Karina has guided SMARTPR to a strong position as a cutting-edge digital PR firm with focus on content marketing, media relations, crisis communications and influencer programs. Karina has a long track record of creating outstanding B2B and B2C programs for major local and global brands.

KARINA BARCELLOS
Managing Partner

Over the past few years Karina has guided SMARTPR to a strong position as a cutting-edge digital PR firm with focus on content marketing, media relations, crisis communications and influencer programs. Karina has a long track record of creating outstanding B2B and B2C programs for major local and global brands.

  FABIANA JACOMINI   VP of Client Services   Fabiana has a deep passion for client service and collaboration. Under her leadership, our teams learn SMARTPR’s secret recipe for maintaining quality, long-term client relationships while delivering outstanding results. Over the years she has served clients in a variety of industries.

FABIANA JACOMINI
VP of Client Services

Fabiana has a deep passion for client service and collaboration. Under her leadership, our teams learn SMARTPR’s secret recipe for maintaining quality, long-term client relationships while delivering outstanding results. Over the years she has served clients in a variety of industries.

  CARU FOGAÇA   VP of Client Services   Caru champions creating innovative PR solutions that have helped major global brands take Brazil by storm. With a deep passion for moonshot ideas, Caru brings a wealth of client services experience, having delivered high-impact programs for some of the world’s most prestigious PR accounts.

CARU FOGAÇA
VP of Client Services

Caru champions creating innovative PR solutions that have helped major global brands take Brazil by storm. With a deep passion for moonshot ideas, Caru brings a wealth of client services experience, having delivered high-impact programs for some of the world’s most prestigious PR accounts.

 
 
 
  PAULA ANSELMO   Content Director   Paula spearheads our content marketing and internal communications programs. A seasoned journalist and editor, she leads a team of journalists, BI professionals, designers and consultants who deliver outstanding thought leadership content that help our clients generate effective conversations that drive business results.

PAULA ANSELMO
Content Director

Paula spearheads our content marketing and internal communications programs. A seasoned journalist and editor, she leads a team of journalists, BI professionals, designers and consultants who deliver outstanding thought leadership content that help our clients generate effective conversations that drive business results.

  KARINA LOTZE   Director of Operations   Karina Lotze makes making miracles possible, every single day. An experienced PR professional, she embraced HR, Finance and Operations a few years ago. She is responsible for attracting top talent in a competitive market, for finance and operations and essentially for making all our trains run on time.

KARINA LOTZE
Director of Operations

Karina Lotze makes making miracles possible, every single day. An experienced PR professional, she embraced HR, Finance and Operations a few years ago. She is responsible for attracting top talent in a competitive market, for finance and operations and essentially for making all our trains run on time.

  SILSE MARTELL   Founder and Advisor   Silse is the founder of SMARTPR. An experienced entrepreneur, she serves as an advisor to the agency and dedicates her time as a Leadership, Strategy and Culture consultant, helping C-level executives shape the future of their organizations.

SILSE MARTELL
Founder and Advisor

Silse is the founder of SMARTPR. An experienced entrepreneur, she serves as an advisor to the agency and dedicates her time as a Leadership, Strategy and Culture consultant, helping C-level executives shape the future of their organizations.