PR intelligence for innovative brands.

based in Brazil. born global.

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Our story began in 2002 with our founder's dream of creating the ultimate international PR agency work experience for Brazilian professionals. We’ve grown into an international boutique agency, capable of contextualizing Brazil and Latin America for outsiders, and integrating international best practices for local clients. And, we have maintained that same spirit: we are citizens of the world, bilingual or trilingual, adaptable, curious, traveled, eternal students and entrepreneurial in everything we do.

EST.
2002

 
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a deeply committed leadership team

With a staff of 45+ people, we are a boutique agency by design. This means that our leadership team is involved in literally all accounts, from strategy to execution.

 
 
KARINA BARCELLOS   CEO & Partner   A journalist with a passion for corporate communications and a natural global networker, Karina has led SMARTPR to a strong position in the segment over the last 13 years. Her watchful eye for innovation, market movements and consumer behavior contributes to the strategic planning and implementation of B2B and B2C programs for major local and global brands.

KARINA BARCELLOS
CEO & Partner

A journalist with a passion for corporate communications and a natural global networker, Karina has led SMARTPR to a strong position in the segment over the last 13 years. Her watchful eye for innovation, market movements and consumer behavior contributes to the strategic planning and implementation of B2B and B2C programs for major local and global brands.

FABIANA JACOMINI   Senior VP of Client Services   With 22 years of experience in PR, Fabi is responsible for unique communication strategies for national and international companies. He has conducted more than 50 spokesperson training and leads crisis management. Among clients served by her are Liberty Seguros, Rabobank, Twitter, Waze, Pinterest, Expedia, Skype and Ericsson.

FABIANA JACOMINI
Senior VP of Client Services

With 22 years of experience in PR, Fabi is responsible for unique communication strategies for national and international companies. He has conducted more than 50 spokesperson training and leads crisis management. Among clients served by her are Liberty Seguros, Rabobank, Twitter, Waze, Pinterest, Expedia, Skype and Ericsson.

CARU FOGAÇA   VP of Client Services   Caru excels in creating innovative solutions for PR and crisis management, and has helped big brands win Brazil. She brings in an amazing experience in client services, having delivered high impact programs to some of the most prestigious PR accounts in the world, such as Facebook, Google, Netflix, YouTube and Spotify.

CARU FOGAÇA
VP of Client Services

Caru excels in creating innovative solutions for PR and crisis management, and has helped big brands win Brazil. She brings in an amazing experience in client services, having delivered high impact programs to some of the most prestigious PR accounts in the world, such as Facebook, Google, Netflix, YouTube and Spotify.

 
 
 
PAULA ANSELMO   VP of Client Services   Paula leads our production PR area: editorial, inbound marketing, design and video. AN experienced journalist, specialist in digital campaigns, segmented content and internal audiences, she has created magical solutions for brands such as Liberty Seguros, Toyota, and Waze, among others.

PAULA ANSELMO
VP of Client Services

Paula leads our production PR area: editorial, inbound marketing, design and video. AN experienced journalist, specialist in digital campaigns, segmented content and internal audiences, she has created magical solutions for brands such as Liberty Seguros, Toyota, and Waze, among others.

KARINA LOTZE   VP of Operations   Karina Lotze makes making miracles possible, every single day. An experienced PR professional, she embraced HR, Finance and Operations a few years ago. She is responsible for attracting top talent in a competitive market, for finance and operations and essentially for making all our trains run on time.

KARINA LOTZE
VP of Operations

Karina Lotze makes making miracles possible, every single day. An experienced PR professional, she embraced HR, Finance and Operations a few years ago. She is responsible for attracting top talent in a competitive market, for finance and operations and essentially for making all our trains run on time.

SILSE MARTELL   Founder and Advisor   Silse is the founder of SMARTPR. An experienced entrepreneur, she serves as an advisor to the agency and dedicates her time as a Leadership, Strategy and Culture consultant, helping C-level executives shape the future of their organizations.

SILSE MARTELL
Founder and Advisor

Silse is the founder of SMARTPR. An experienced entrepreneur, she serves as an advisor to the agency and dedicates her time as a Leadership, Strategy and Culture consultant, helping C-level executives shape the future of their organizations.

 

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we're everywhere

 

SMARTPR is a member of PRGN, one of the world’s largest international  Public Relations Network. We are more than 50 firms around the world, whose founders and partners meet twice a year for four days.  Due to the quality of our connections, together we are able to successfully deploy PR programs virtually anywhere in the world.