we believe CONTENT
SHAPES RELATIONSHIPS

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WHO WE ARE

With backgrounds in communications, advertising, public relations, journalism and design, we are passionate about helping our clients develop long-term relationships with stakeholders such as journalists, influencers, B2B clients, employees and consumers. We are, above all, business consultants with a special ability to drive results through content and relationships.

 
 

TECH LOVERS with an international dna

Our journey began before technology became front and center for just about every brand in the world. After leaving a corporate position at a global telecom company, our founder Silse Martell felt that there was room in Brazil for a boutique agency with an international perspective and world-class service. We love technology and how it changes people’s lives. This enables us to help our clients, from a variety of different industries, shape their future, as they evolve along their own digital transformation path.


EST.
2002


 
 

a deeply committed leadership

SMARTPR has a staff of 30 people, growing rapidly in number and skills. We are a boutique agency by design, and for the client this means more time from our senior team, who is involved in literally all accounts, from strategy to execution.

 
 
  KARINA BARCELLOS   Managing Partner   Over the past few years Karina has guided SMARTPR to a strong position as a cutting-edge digital PR firm with focus on content marketing, media relations, crisis communications and influencer programs. Karina has a long track record of creating outstanding B2B and B2C programs for major local and global brands.

KARINA BARCELLOS
Managing Partner

Over the past few years Karina has guided SMARTPR to a strong position as a cutting-edge digital PR firm with focus on content marketing, media relations, crisis communications and influencer programs. Karina has a long track record of creating outstanding B2B and B2C programs for major local and global brands.

  FABIANA JACOMINI   VP of Client Services   Fabiana has a deep passion for client service and collaboration. Under her leadership, our teams learn SMARTPR’s secret recipe for maintaining quality, long-term client relationships while delivering outstanding results. Over the years she has served clients in a variety of industries.

FABIANA JACOMINI
VP of Client Services

Fabiana has a deep passion for client service and collaboration. Under her leadership, our teams learn SMARTPR’s secret recipe for maintaining quality, long-term client relationships while delivering outstanding results. Over the years she has served clients in a variety of industries.

  CARU FOGAÇA   VP of Client Services   Caru champions creating innovative PR solutions that have helped major global brands take Brazil by storm. With a deep passion for moonshot ideas, Caru brings a wealth of client services experience, having delivered high-impact programs for some of the world’s most prestigious PR accounts.

CARU FOGAÇA
VP of Client Services

Caru champions creating innovative PR solutions that have helped major global brands take Brazil by storm. With a deep passion for moonshot ideas, Caru brings a wealth of client services experience, having delivered high-impact programs for some of the world’s most prestigious PR accounts.

 
 
 
  PAULA ANSELMO   Content Director   Paula spearheads our content marketing programs. A seasoned journalist and editor, she leads a team of journalists, BI professionals, designers and consultants who deliver outstanding thought leadership content that help our clients generate effective conversations that drive business results.

PAULA ANSELMO
Content Director

Paula spearheads our content marketing programs. A seasoned journalist and editor, she leads a team of journalists, BI professionals, designers and consultants who deliver outstanding thought leadership content that help our clients generate effective conversations that drive business results.

  KARINA LOTZE   Director of Operations   Karina Lotze makes making miracles possible, every single day. An experienced PR professional, she embraced HR, Finance and Operations a few years ago. She is responsible for attracting top talent in a competitive market, for finance and operations and essentially for making all our trains run on time.

KARINA LOTZE
Director of Operations

Karina Lotze makes making miracles possible, every single day. An experienced PR professional, she embraced HR, Finance and Operations a few years ago. She is responsible for attracting top talent in a competitive market, for finance and operations and essentially for making all our trains run on time.

  SILSE MARTELL   Founder and Advisor   Silse is the founder of SMARTPR and of  Martell , an internal communications agency. An experienced entrepreneur, she serves as an advisor to the agency and dedicates her time as a Leadership, Strategy and Culture consultant, helping C-level executives shape the future of their organizations.

SILSE MARTELL
Founder and Advisor

Silse is the founder of SMARTPR and of Martell, an internal communications agency. An experienced entrepreneur, she serves as an advisor to the agency and dedicates her time as a Leadership, Strategy and Culture consultant, helping C-level executives shape the future of their organizations.

 
 

BASED IN BRAZIL, GLOBAL REACH

In 2017, SMARTPR became a member of PRGN - Public Relations Global Network, one of the world’s largest international public relations networks. The group harnesses the resources of more than 50 independent public relations firms and 900-plus communications professionals who are able to deploy and amplify campaigns virtually anywhere.

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