we believe CONTENT
SHAPES RELATIONSHIPS

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WHO WE ARE

With backgrounds in communications, advertising, public relations, journalism and design, we are passionate about helping our clients develop long-term relationships with stakeholders such as journalists, influencers, B2B clients, employees and consumers. We are, above all, business consultants with a special ability to drive results through content and relationships.

 
 

TECH LOVERS with an international dna

Our journey began before technology became front and center for just about every brand in the world. After leaving a corporate position at a global telecom company, our founder Silse Martell felt that there was room in Brazil for a boutique agency with an international perspective and world-class service. We love technology and how it changes people’s lives. This enables us to help our clients, from a variety of different industries, shape their future, as they evolve along their own digital transformation path.


EST.
2002


 
 

OUR leadership

SMARTPR has a staff of 30 people, growing rapidly in number and skills. We are a boutique agency by design, and for the client this means more time from our senior team, who is involved in literally all accounts, from strategy to execution.

 
 
KARINA BARCELLOS, Managing Partner As the leader of SMARTPR, Karina shapes the strategy of the agency developing the right programs and skills to support our clients. An experienced international business professional who has helped a number of companies thrive in the age of digital PR, Karina has more than 20 years of experience, on the corporate side and as an entrepreneur.

KARINA BARCELLOS, Managing Partner

As the leader of SMARTPR, Karina shapes the strategy of the agency developing the right programs and skills to support our clients. An experienced international business professional who has helped a number of companies thrive in the age of digital PR, Karina has more than 20 years of experience, on the corporate side and as an entrepreneur.

FABIANA JACOMINI, VP of Client Services Fabiana has been with SMARTPR since the company was founded. With more than 15 years of experience working for international and local clients in a variety of industries, Fabiana’s strategic vision and her style of serving clients has become one of SMARTPR’s trademarks – and the secret behind our long-term relationships.

FABIANA JACOMINI, VP of Client Services

Fabiana has been with SMARTPR since the company was founded. With more than 15 years of experience working for international and local clients in a variety of industries, Fabiana’s strategic vision and her style of serving clients has become one of SMARTPR’s trademarks – and the secret behind our long-term relationships.

KARINA LOTZE, Director of Operations With more than 15 years of experience in corporate communication, Karina is responsible for making sure our processes work impeccably and that everyone is happy, engaged and committed to serving our clients.

KARINA LOTZE, Director of Operations

With more than 15 years of experience in corporate communication, Karina is responsible for making sure our processes work impeccably and that everyone is happy, engaged and committed to serving our clients.

SILSE MARTELL, Founder Silse is the founder of SMARTPR and of Martell, an internal communications agency. With more than 20 years of international business experience, Silse is on the advisory board of SMARTPR and dedicates her time as a Leadership & Culture Consultant, helping C-level executives shape the future of their organizations.

SILSE MARTELL, Founder

Silse is the founder of SMARTPR and of Martell, an internal communications agency. With more than 20 years of international business experience, Silse is on the advisory board of SMARTPR and dedicates her time as a Leadership & Culture Consultant, helping C-level executives shape the future of their organizations.

 
 

BASED IN BRAZIL, GLOBAL REACH

In 2017, SMARTPR became a member of PRGN - Public Relations Global Network, one of the world’s largest international public relations networks. The group harnesses the resources of more than 50 independent public relations firms and 900-plus communications professionals who are able to deploy and amplify campaigns virtually anywhere.