BASED IN BRAZIL,
BORN GLOBAL

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WHO WE ARE

With backgrounds in communications, advertising, public relations, journalism and design, we are passionate about helping our clients develop long-term relationships with stakeholders such as journalists, influencers, B2B clients, employees and consumers. We are, above all, business consultants with a special ability to drive results through content and relationships.

 
 
 
 

Our journey began with our founder’s dream to create the ultimate agency work experience for Brazilian PR professionals who were proud to consider themselves citizens of the world and who had a passion for innovative technologies that transform the way we live our lives.

From the early days in 2002 we became the type of agency former employees miss, hire and recommend. And over the years we have become the agency of record for some of the world’s most innovative companies.

SMARTPR is also a member of PRGN, one of the world’s largest international  Public Relations Network. We are more than 50 firms around the world, whose founders and partners meet twice a year for four days.  Due to the quality of our connections, together we are able to successfully deploy PR programs virtually anywhere in the world.


EST.
2002


 
 
 

a deeply committed leadership TEAM

With a staff of +40 people, we are a boutique agency by design. This means that our leadership team is involved in literally all accounts, from strategy to execution.

 
 
  KARINA BARCELLOS   CEO & Partner   Over the past few years Karina has guided SMARTPR to a strong position as a cutting-edge digital PR firm with focus on content marketing, media relations, crisis communications and influencer programs. Karina has a long track record of creating outstanding B2B and B2C programs for major local and global brands.

KARINA BARCELLOS
CEO & Partner

Over the past few years Karina has guided SMARTPR to a strong position as a cutting-edge digital PR firm with focus on content marketing, media relations, crisis communications and influencer programs. Karina has a long track record of creating outstanding B2B and B2C programs for major local and global brands.

  FABIANA JACOMINI   VP of Client Services   Fabiana has a deep passion for client service and collaboration. Under her leadership, our teams learn SMARTPR’s secret recipe for maintaining quality, long-term client relationships while delivering outstanding results. Over the years she has served clients in a variety of industries.

FABIANA JACOMINI
VP of Client Services

Fabiana has a deep passion for client service and collaboration. Under her leadership, our teams learn SMARTPR’s secret recipe for maintaining quality, long-term client relationships while delivering outstanding results. Over the years she has served clients in a variety of industries.

  CARU FOGAÇA   VP of Client Services   Caru champions creating innovative PR solutions that have helped major global brands take Brazil by storm. With a deep passion for moonshot ideas, Caru brings a wealth of client services experience, having delivered high-impact programs for some of the world’s most prestigious PR accounts.

CARU FOGAÇA
VP of Client Services

Caru champions creating innovative PR solutions that have helped major global brands take Brazil by storm. With a deep passion for moonshot ideas, Caru brings a wealth of client services experience, having delivered high-impact programs for some of the world’s most prestigious PR accounts.

 
 
 
  PAULA ANSELMO   Content Director   Paula spearheads our content marketing programs. A seasoned journalist and editor, she leads a team of journalists, BI professionals, designers and consultants who deliver outstanding thought leadership content that help our clients generate effective conversations that drive business results.

PAULA ANSELMO
Content Director

Paula spearheads our content marketing programs. A seasoned journalist and editor, she leads a team of journalists, BI professionals, designers and consultants who deliver outstanding thought leadership content that help our clients generate effective conversations that drive business results.

  KARINA LOTZE   Director of Operations   Karina Lotze makes making miracles possible, every single day. An experienced PR professional, she embraced HR, Finance and Operations a few years ago. She is responsible for attracting top talent in a competitive market, for finance and operations and essentially for making all our trains run on time.

KARINA LOTZE
Director of Operations

Karina Lotze makes making miracles possible, every single day. An experienced PR professional, she embraced HR, Finance and Operations a few years ago. She is responsible for attracting top talent in a competitive market, for finance and operations and essentially for making all our trains run on time.

  SILSE MARTELL   Founder and Advisor   Silse is the founder of SMARTPR. An experienced entrepreneur, she serves as an advisor to the agency and dedicates her time as a Leadership, Strategy and Culture consultant, helping C-level executives shape the future of their organizations.

SILSE MARTELL
Founder and Advisor

Silse is the founder of SMARTPR. An experienced entrepreneur, she serves as an advisor to the agency and dedicates her time as a Leadership, Strategy and Culture consultant, helping C-level executives shape the future of their organizations.